Let’s face
it, either your intranet works really well and everyone
is on board or it’s a graveyard for documents
and the company rule book. What it should be is the
place to start the day and an essential part of your
organisation’s business process. Here are five
tips to get it right.
1 Make it relevant
Understand the different needs and potential needs of
your various user types in the organisation. Do your
research. Get people involved and really develop expectations
around what you are doing. Then make it relevant to
people and ensure that there is a real incentive for
people to use it. For example make it the place to get
important information or the latest news each day. It
could be where they sign-up for a pension scheme, submit
holiday requests etc.
2 Make it the business
What processes do you see around that could benefit
from using the intranet? There are many ways to create
self-service opportunities, automate tasks and generally
make life easier. Find these and you make a direct impact
on cost reduction and the finance people will love you.
3 Plan to integrate
Too often the intranet is developed in isolation. Make
the intranet an integral part of your overall communications
mix. Consider its unique role in relation to other media,
hard copy documents, notices etc and emails or meetings.
4 Deploy iChampions
Develop a network of intranet champions at different
levels and across the organisation. Champions can demonstrate
the benefits, promote better use of the sites and help
create excitement and interest.
5 Walk the talk
The best way to get people involved with the intranet
is to do the training. It’s a great way to explain
the benefits, demonstrate the value and at the same
time get feedback about what else the intranet could
be offering.
Hey, if this all makes it seem like a big job and ready
for the too-difficult pile, you could do with some help.
At Saffron House, we can help you plan your next intranet
version, input some groundbreaking ideas and wave the
wand. Like to know more? Contact
us now.
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