Creating an effective communications strategy: 3 Compelling visions

Why would you head down a strange path to reach a destination that holds no interest, to secure a future you can’t see – and without a map? When it comes to change, that’s what many of us ask employees to do. So, how do we create a compelling vision that visits the future and draws the path to successful change?

Ten steps to getting your message across

While the intranet is a fantastic tool, you really have to fight to get your message through the information overkill that seems to pervade organisations nowadays. Steve Nichols of InfoTech Communications takes a closer look at how you can make it easier for employees to get the message.

Employees mean business

In some cases it’s a lag in sales, in others, plans to float the company. Whatever the trigger, realising that employees are working for an enterprise they know little about can come as a shock to their bosses. So what can internal communicators do to up the level of business literacy? Shayla Walmsley has some pointers.

When rolling out a change initiative, you can spend a huge amount of time, effort and expense on costly collateral, intranet content and roadshow presentations. But what it really comes down to, is that behaviour sends out the most powerful of messages. Kevin Mangan explains how one team made it happen.