Creating an effective communications strategy: 1 Audience

If you are going to launch an effective communication strategy to support an internal management or HR initiative, understanding the employee audience is key. Time spent initially getting the understanding right will provide good returns later and may well avoid some irritating bounce-backs form the workforce.

Make sure nobody reads your intranet news

The best intranet news services are the ones that don't get read. Confused? Here Steve Nichols argues that good writing skills should prevent rather than encourage people to click on the "read more" link.

5 steps to make your messages influential

Tired of having your ideas ignored, compromised, talked down? Here is way to make sure that your messages capture hearts and minds. In five steps we show you how to win when putting your case.

The management team has revised the Vision and Values statement and wish to have the new draft circulated to all employees. As a communicator how would you advise them?