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InComms Bulletin May/June 2005
 

Communication toolbox

Internal Comms & Diversity – maximise potential
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Not only do we live in an increasingly multicultural society, many employees take up overseas assignments and postings, finding themselves in different cultures and work environments. How can you be sure that your internal communications match the needs of a diverse and inclusive culture?

Perhaps the first question should be – 'what is a diverse and inclusive culture and do we have one?'

Diversity means all the ways in which we differ, obvious differences being gender, age and race and nationality. Less obvious differences are religion, sexual orientation, education, beliefs, ideas and experiences. Inclusion means that, having accepted those differences, we put them to good use.

One way (and perhaps the most important way) to embrace diversity is through your internal communications. Take a look at some examples:

  • Religion. We’re not saying that everyone must celebrate every religious holiday. But does everyone know when they take place? Posting them on your intranet is a good place to start. Also, when you have gatherings (individuals, departments or company-wide), do you cater for different religious dietary requirements?
  • Race and Nationality. Can non-English speaking employees read internal communiqués in their own language? It costs nothing to ask one of them to translate and they could even write articles themselves.
  • Gender. Some industries may be regarded as a ‘man’s world’, but invariably the woman’s touch brings out additional qualities not yet tapped into. Do you ever invite women to present their views? When it comes to internal meetings with men and women, the level of egos in the room can significantly drop!
  • Education and Experiences. When did you last find that, in leadership or motivation exercises, some people had more effective communication skills than others? Have you thought why? If it’s down to their education or previous experiences, do you draw on these for future events?
  • Ideas. Employees who are ‘quiet’ may still have ideas to put forward. How open are you to receiving ideas? Do you provide opportunities at gatherings? Do you have a link in your intranet for posting ideas? Or are you trying to avoid conflict?
  • Disability. Do you have Braille capabilities for employees with impaired vision and sign language facilities for people with impaired hearing? How far do you go to ensure that everyone receives your messages?

So, where's the value in this? Well, it all boils down to that well-known phrase - sharing best practice. If you make a point of drawing on experiences, promoting ideas, making people aware of situations, dates and events - be it through meetings, bulletin boards or intranets - you are motivating people and maximising their potential. That’s good news for your employees, your company and of course your customers.

Could our specialist internal communications consultancy help your organisation to be more effective? Click for an initial discussion.

© Saffron House Consultancy. Reproduction rights reserved. If you wish to use this article, please apply to Saffron House for syndication.

Click here to give us your comments and suggestions. Your feedback matters to us and will help guide our future editions. Send Feedback Send to a Friend Subscribe to InComms Subscribe to InComms Bulletin - published bi-monthly to provide knowledge, advice and industry experience to those involved in Internal Communications and Human Resources.
"The biggest problem with leadership communication is the illusion it has occurred." - Boyd Clarke & Ron Crossland, The Leader's Voice
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InComms Bulletin is published every two months to provide knowledge, advice and industry experience to those involved in Internal Communications and Human Resources.