Creating an effective communications strategy: 5 Valuing the brand

Your brand offers a promise to customers: service excellence, quality products, a great experience. So when a customer comes into contact with an employee – it is a real test of that promise. So how can employees really help to make the brand live? It may have started as a dream from the marketing department but its internal comms which needs to engage the employees.

Content Management: 10 questions to ask before you buy a CMS

Every corporate intranet needs a Content Management System (CMS). But buy the wrong one and you could be in for years of heartache. Here, Steve Nichols of InfoTech Communications gives 10 questions you should ask before deciding which Content Management System to buy.

Comms Champions in the ring

Do more with less. If you want a way to sustain internal communication, gather news and feedback and create a first-rate network, your first step will be to recruit internal comms champions or focal points.

From the shallow pool to the diving board, most of us in internal comms have been pushed in at the deep end. That moment when the HR Director or CEO finds your desk. The new vision, values, strategy or product has to be ‘launched’ to employees in six weeks. And it’s your moment to shine.