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InComms Bulletin September/October 2005
 

Hard Acts

Don’t put ICE on ice
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You may have noticed that a new bit of important legislation 'went live' this April – the Information and Consultation of Employees (ICE) Regulations 2004 – which applies to all UK companies and public and private sector organisations with 50 or more employees. The question is, have you done anything about it yet?

Even if you regard it as another piece of EU-inspired red tape, just as with bent bananas, you need to get it straightened out – and do it soon. If your organisation doesn’t comply and your employees succeed with a formal complaint to the Employment Appeal Tribunal, it could result in a fine of £75,000.

But avoiding a whack from this particular stick is not really the best motivation for tackling ICE. Much better is that it gives you the opportunity to pursue the carrot of an improved employee communications protocol, shaped through a formal agreement to which you and all your employees, through their elected representatives, sign up.

This positive approach reflects the spirit of ICE, which seeks to help organisations become ‘high performance workplaces’, in which the workforce are more involved and productive and in which a culture of open and constructive communication arises or matures. Whether your bottom line is measured in sterling or service level agreements, improvements are almost bound to follow.

However, we all know that a gain can mean a pain first. Even if you already have wide-ranging employee communications frameworks in place, you will still have to follow the formalised procedures laid down in the ICE Regulations: finding Negotiating Committee members representative of the whole workforce; working with them to achieve a written Information and Consultation (I&C) Agreement; then working with these or other elected Information and Consultation Committee members to ensure conformity with the terms of the Agreement going forward.

For many organisations, more painful still may be the fact that the terms of the I&C Agreement need minimally to cover the why, when and how of informing and consulting with the workforce on three core, potentially sensitive, areas –

  • Recent and probable development of the organisation’s activities and economic situation
  • Situation, structure and probable development of employment within the organisation and on any anticipatory measures envisaged, in particular where there is a threat to employment
  • Decisions likely to lead to substantial changes in work organisation or in contractual relations, including collective redundancies and business transfers

Under ICE, the employees must be given a practicable chance to consider these kinds of possible developments and have their concerns or ideas addressed in a genuine and open manner. This is not something many bosses are comfortable doing, which is probably why the ICE Regulations have been imposed.

There is good news, though. The Regulations leave it entirely open to each organisation and its employees to decide the mechanics of its I&C Agreement (for example, the methods and frequency of communication), and the organisation’s leaders need not be bound by the responses of employees to any decisions they make. There are also ample protections for the employees involved in the I&C work, and to cover commercial or organisational confidentiality.

ICE does represent a forced step-change in the complexion of employer/employee communications. And like most things that cannot be avoided, it is far better to embrace it positively rather than reluctantly if you are to gain the most out of it.

Take advantage of our experience in implementing ICE and contact the Saffron House Consultancy now.

Steve Leddy is a Saffron House Consultancy partner and an independent business communications advisor with 25 years’ experience in employee and customer communications consultancy to national and international manufacturing and service companies.

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InComms Bulletin is published every two months to provide knowledge, advice and industry experience to those involved in Internal Communications and Human Resources.